Creative Direction | Brand Identity | Web Development
Next Ascent Adventures
Next Ascent Adventures is a health and wellness company focusing on helping their clients achieve a healthy, active lifestyle while enjoying unique experiences in the Colorado outdoors.
The Challenge:
Next Ascent sought an e-commerce platform to facilitate online bookings and payments for their bootcamp and personal training services. This project aimed to propel business growth and amplify the promotion of their distinctive bootcamp experiences.
Insights:
Upon our initial meeting, it became evident that they were dissatisfied with their current logo, perceiving it as outdated. Consequently, we embarked on the project by collaborating with them to revamp their brand identity, encompassing a redesign of the logo and formulation of brand guidelines.
Deliverables:
Brand Identity, Brand Guide, Shopify E-Commerce Website and Shopify Training.
Brand Identity
Next Ascent Adventures was looking for a modern logo which could represent their principles and values. We took inspiration from their Irish roots and incorporated a Celtic knot in the design, accompanied by an abstract mountain range, to effectively capture the essence of their brand's mission.
